Critical Creative Geographies Essay Example | Topics and Well Written Essays - 1500 words

Critical Creative Geographies - Essay Example In the beginning there were shops built onto residential houses, and then came the small cafes, the caravan cafes followed these, afterwards there were the Victorian style windows, and then the early plate glass shop windows, the British then adopted canvas awnings, cast iron awnings, ornate shops detailing and the ladies’ underwear shops. Each presiding type of shop gave more space for window-shopping. Hence, more complicated types of arts for the same. Currently the architecture used in window shopping is far much complicated with use of colours, shapes, themes to suit certain occasions, and ornaments. The technology used in such designs is unimaginable. This has been modified to give shoppers and on lookers the best layout for the products. (Hollein, M 2002, 21). It shows how the human race is eager to venture into new methods of living, what were the fantasies of the past have been made true by the critical mind the current man. Visual merchandising is a way of producing t hree-dimensional displays of products to make it more appealing to the eye. This is always done to attract the customers and improve on the sales of products in retail shops. The mind creates that it has a three-dimension view of a structure. The art of visual merchandising dates back to the nineteenth century, when the major products establishments changed their business from wholesale to retail. There was need to attract more customers since the establishments were now opened to a wider range of consumers, big business establishments like Marshal Field and CO. Designed their new stores in more attractive ways to give the customers a good impression to the eye. With the changing time, most of the design was moved from not being just on the outside but also in the interior of business premises to become part of the interior decorations. As this extended too, in many regions of the world the use of big windows for display of goods faded. The demand for window displays triggered some artists to design other methods of window designs in the twentieth century, hence the beginning of a series of developments and additions in the window display sector. In visual merchandising, many methods are used in order to meet the required standards of advertising a certain product, these include, the lightings, colours, the smell, and information on the product. This is made possible by the use of modern technology to bring about digital displays of the different colour schemes to match the products. The technology equips business establishments that want to use the modern windows display methods with abilities to give the same order of display of their products in different establishments, this is done digitally by the use of a device called a planogram. At the end, the windows displays should be able to show the prize, quality and content of the product. Certain themes are included in the display to match different occasions. Like one would display a flaky or snow background to enhance the view of clothes worn during winter season. When someone looks at this picture, in his mind he is given the imagination that the climate inside the window display