Thursday, September 19, 2019
Darren Skanson Essay -- essays research papers
Overview From a very early age Darren Skanson had a burning passion for music. His passion grew deeper when realized how much excitement a crowd has when watching a musical performer. In 1989, Darren graduated from Moorhead State University with a BA in music. Darren’s career first began by being a lead guitarist in a heavy metal band. The band, Mata Hari, split up in 1993. Darren then joined Malcolm Watson, who was a classical violinist, at Watson and Company. Darren and Malcolm produced the third CD for Watson and Company. Shortly after the success of producing this CD the duo traveled nationwide performing. Within a year the sales had increased from $100,000 to $250,000. Malcolm wanted to move a little more slowly than Darren in expanding their business to greater heights. Since Darren was ready to move on, he left Watson and Company to form his own company. Darren had a vision to record, produce and sell his own music, as well as the music of other artists. Jennifer, a long time friend of Darren’s was the booking agent for his tour. Jennifer did not share the same vision with Darren so they parted ways and moved on. Trying to perform, handle CEO duties and handling the promotional marketing aspect of his business was getting to be too much for Darren. Business was getting to be complicated. He decided to hire a guy named Andy Harling, who was a classical guitarist to help with the office duties of the company and to suggest/implement ways to make CCM function more efficiently. Darren turned down two performances offered by Jennifer since he was already booked. However, he did not want to lose the business and the chance to get his name out there. Darren sent Andy to perform at the two shows. Andy was very successful and gained the knowledge of how the performances operate. Darren became a little nervous when he realized that Andy could leave him and become his competition. Darren then signed Andy to a contract and launched Andy’s first CD. Over time, Andy’s responsibilities grew with his performances that Darren hired an assistant for him. Recording and productions costs were high for musicians to produce their records/CD’s. Digital then came into existence and cut the costs of production. Music is sorted by labels. Because of the low costs in digital recordings it was possible for sma... ...erent marketing segment and would need to establish their resources and overall marketing clientele. Buyers †¢Ã‚     Darren’s buyers are mostly between the ages 40 and 60 years old. Suppliers †¢Ã‚     Distribution centers from which he buys his supplies for inventory. †¢Ã‚     One-stop centers Substitute Products †¢Ã‚     Acoustitherapy †¢Ã‚     Andrew Thomas Harling †¢Ã‚     Music for candles Recommendations †¢Ã‚     Darren should get rid of Jennifer and find someone who is more compatible in helping him reach his goal of expanding nationally. †¢Ã‚     Increase product lines. †¢Ã‚     Hire someone to operate his marketing, promotion, inventory and production costs and issues so that he can devote his time to tours and concerts. †¢Ã‚     Try signing a contract with an artist of the Independent Label level in order to help increase his branding label. †¢Ã‚     Hire an agent to sign on new artists rather than doing it himself.
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